MAG East Anglia Region's Local Rep - Richard Clarke,  MAG Public Affairs Director - Trevor Baird and Regional Rep - Shan Tedder attended the launch of the Norfolk Constabulary 12 month Casualty Reduction Campaign on 7 April 2004.   PC Edney, Casualty Reduction Officer of the Norfolk Constabulary detailed the campaign as follows.   'The Campaign aims to reduce the number of people killed or seriously injured on Norfolk's roads. The operation will run in conjunction with the existing Road Policing Deployment Strategy and the DfT Think Campaign.  It will also link with the Government Document (2000) Tomorrows roads-safer for everybody with the aim of reducing casualties by 40% by the year 2010.    The operation focuses on 4 E's - Education, Engineering, Enforcement, and Encouragement.   It will involve: Motorcycle safety weeks Attention at identified motorcycle high risk areas Speed detection at identified speed complaint areas, as well as where motorcyclists congregate Motorcycle training, by continuing to deliver the Norfolk Constabulary Safe Rider Scheme (see below) Influence motorcyclists' behaviour by the effective use of publicity   Through Partnership: With the Norfolk County Council annual road safety activity calendar to ensure alignment of existing activity with Operation Calendar Will continue to work closely with Road Safety Groups and encourage activity in support of Operation Calendar Will encourage District Crime and Disorder Reduction Partnerships to support and link their activity with Operation Calendar' A major research project in partnership with the University of East Anglia is to be undertaken. Kate Skinner of the University of East Anglia outlined the research project as follows.  'The aim is to identify common features in terms of the personal characteristics of the people involved in motorcycle accidents and the circumstances of the incident, which will help to identify future strategies to reduce the number of motorcycle casualties in Norfolk. To achieve this, we are sending questionnaires to all the people involved in each motorcycle collision, eg. motorcyclist, car driver, pedestrian, witness and attending police officer. The anonymous questionnaires ask for information on how the crash happened, perceptions of responsibility, as well as asking for personal characteristics such as age. With this information we will be able to look at each collision individually and really get to the root of the motorcycle collision problem in Norfolk'.   SAFE RIDER is designed to improve motorcyclists' hazard awareness and planning, whilst also dealing with safe cornering and overtaking techniques.  The course consists of 2 evening classroom sessions and a road based session with a Police Motorcyclist (3:1 ratio).  The course is conducted in a relaxed and informal atmosphere by Police Motorcyclists who are keen to help you.   MAG Members can obtain an application form for a  course place or more information by contacting:  Regional Rep - Shan Tedder  - Tel:  0870 774 3564  or email:  east-anglia-region@mag-uk.org   Or by writing to: Safe Rider Norfolk Constabulary Motorcycle Unit Operations and Communications Centre                   Falconers Chase, Wymondham Norfolk, NR18 OWW or log onto:   www.norfolk.police.uk