Riders Are Voters 2010

The 2010 Riders Are Voters campaign was special for various reasons. The May General Election led to at least one in every three MPs being new to Westminster.  It was a terrific opportunity to influence the prospective candidates from all the major political parties and inform them of motorcycling issues. On average there are almost 5000 riders living in every constituency- that's 5000 potential votes, which, in many parts of the country could easily determine the electoral outcome.

Many elements of the campaign were being tried for the first time, as was the idea of working in partnership with the MCIA, ACU and the BMF.

Go to to find out more and use the monthly archive to follow how the campaign developed.