Our Members

Access Legal from Shoosmiths

Call MAG's legal helpline for FREE, no-obligation legal advice 24 hours 7 days a week on 03700 866444 or email legalhelpline@mag-uk.org

Tel: 03700 866444
Fax: 0870 086 6201
Email: mag@shoosmiths.co.uk
Web: http://www.shoosmiths.co.uk/motorcycle

Ace Cafe London Ltd

At Ace Cafe London we welcome all who share our passion, based upon the traditions of motorcycles, cars and rock 'n' roll.

This is your cafe, devised, designed and built by fellow petrolheads, so enjoy the ambience and make the most of the facilities and activities to ensure that its history lives on.

Tel: 020 8961 1000
Fax: 020 8965 0161
Email: enquiries@ace-cafe-london.com
Web: http://www.ace-cafe-london.com/


In 1969 I started working at the factory in my home town of Richmond, Yorkshire. The factory was forced to close in 1989 and that’s when I started Altberg.

The Altberg factory stands just 100 yards from where the old shoe factory once stood, most days I look across at where it used to be and have good memories.

I’ve always been a biker, I got my first bike in 1961 - a 98cc Excelsior!! And the first bike boots I made were for the police in Cumbria.

I still work every day at my factory in Richmond and one week each month at our factory in Italy making classic leather boots which have brought comfort and protection to many biker’s feet.

- Altberg Senior Bootmaker

Tel: 01748 826 922
Email: sales@altberg.co.uk
Web: http://www.altberg.co.uk


Our latest MAG member is Auritech a UK company with over 20 years' experience of designing custom-fit hearing protectors largely for professional and military use. Auritech have recently launched Biker Hearing Protectors. Unlike traditional foam, wax or silicone earplugs the protectors contain precision-tuned, patented ceramic filters. These ensure maximum protection from dangerous levels of engine, wind and road noise. Critically, the unique frequency-selective filtration process allows conversation, sirens and horns to remain clearly audible, without the muffling effect of conventional earplugs.

Auritech filters are formed with a venturi-shaped sound channel from high-grade ceramic material (zirconium oxide) at very high temperature so their internal aperture surface is perfectly smooth. This results in more precise sound attenuation than the plastic filters traditionally used. The silicone-free, hypoallergenic thermoplastic outer construction makes them comfortable to wear for extended periods, and is reusable.

"I have been using Auritech Biker Ear Protectors, not only for riding, but also in the pit lanes at the Moto GP. They are very comfortable, and do the job.
Steve Parrish, former motorcycle racer and leading British motorsport commentator.

MAG Reader Offer - £5 off the RRP of £19.95, plus free P&P in the UK.  Quoting reference: 2013A

Tel: 01483 516 434
Web: http://www.auritech.info

Back Roads Adventures USA llc

Originally from the UK Toni and I (Shaun) were and continue to be avid bikers.  Since our arrival in 2001 we have made it our business to explore as much of this country as we can on our bikes, the experience has been incredible. We have welcomed many of our friends and family on our expeditions and now want to extend our welcome to as many of you who would also like to ride the mountains, visit beautiful historic places, or attend iconic events here. We are offering you the opportunity to take advantage of the benefit of our experiences, we will take care of everything all you need to do is book your place and pack your bags.  This is your vacation designed so that you get the most out of it.

Tel: (001) 704 323 7335
Email: shaun@ridebackroads.com
Web: http://www.ridebackroads.com


BeMoto is a privately owned motorbike insurance specialist, run by bikers with products for motorcycle enthusiasts – On Road and Off Road.

•    Multi-Bike deals
•    Modified & custom bikes
•    Classics and ‘Modern Classic’ schemes
•    Young rider / Mopeds
•    Scooter enthusiasts
•    Trikes & Quads
•    SORN & laid-up collections
•    Fire & Theft for dirt or track bikes
•    Trackday accident insurance (UK & EU circuits)

At www.bemoto.uk you’ll find details of these products (and more), as well as competitions and blogs / feature stories, including our range of unique concept bike designs.

Please follow www.facebook.com/bemoto.uk and read our customer feedback reviews on www.feefo.com/bemoto

Tel: 01733 907 000
Email: helpme@bemoto.uk
Web: http://www.bemoto.uk


Bikesure is MAG's preferred insurance provider.

Bikesure offers members of MAG discounted policies, as we recognise the needs of the dedicated biker.

We offer a wide range of schemes to cover most aspects of motorcycle insurance including:

- Discounts for MAG members
- Limited mileage discounts
- Multi bike policies
- Cover for accessories and
- Agreed value cover
- Cover for imported bikes
- Scooter insurance
- Free legal expenses
- Classic to customised covered
- Trike insurance

So whether you have a superbike, cruiser or classic, we can find the right policy for you.

All with discounts available for MAG members and a donation to MAG for every policy written!

Call FREE for a quote on
0800 089 0342

9am to 7pm Monday to Friday or 9am to 4pm Saturday

On Line Quotes for MAG Member Discount Coming Soon

Tel: 0800 089 0342
Web: http://www.maginsurance.co.uk/

Bridge Motorcycles

Bridge Motorcycles is a family run Motorcycle Dealership in Exeter and we are proud to be market leaders in the motorcycle business in the South West. We offer an unrivalled choice for new and used motorcycles, clothing and accessories, parts, service, repairs and MOTs.
All our new bikes come with a lifetime warranty and we have franchises including Triumph, Honda, Kawasaki, Suzuki, Yamaha and Piaggio.
Bridge Motorcycles, Alphin Brook Road, Marsh Barton, Exeter, EX2 8RG.

Tel: 01392 260200
Web: http://www.bridgemotorcycles.com

Castlemead Insurance Brokers

Commercial Insurance for biking businesses arranged by a biker!

Policies built to suit your business from an experienced, independent, broker.

Personal service and free advice from Clive Gamlin, enthusiastic biker and MAG member.

Tel: 0117 945 3900
Fax: 0117 945 3901
Web: http://www.castlemead.com

Celtic Rider Training

Celtic Rider Motorcylcle Training... your one stop shop for all your motorcycle training needs in Cardiff, Newport, Methry Tydfil and the rest of South Wales. With over twenty year's experience, you are in safe and competent hands. We specialise in novice riders and have by far the best approach to getting your full licence first time. Your first step is to book your free one hour lesson.

Experienced riders are recommended to do a FREE assessment and if we're confident with your riding ability, we will book you in for a CBT on one of our 600cc Honda Hornet CB6 F7

Tel: 029 2033 7539 Mobile : 07944 036 896
Email: simon@celticridertraining.com
Web: http://www.celticridertraining.com/

Continental Tyres

Founded in 1871, the German company Continental has built a strong reputation in rubber and tyre manufacturing and is now recognised as a leading player in the performance tyre market. Behind the scenes lies an absolute giant of an organisation with activity covering many different aspects of the automotive industry. Working closely with vehicle manufacturers, Conti are deeply involved in rubber components, plastics, instrumentation, electronics, infotainment, power-train and chassis components, suspension and brake systems to name but a few.

They have developed an outstanding understanding of modern tyre requirements and their increasing sales reflect that.

Since the first motorcycle tyre production around 1904, Continental has consistently delivered quality products which matched the needs of motorcycles over the years. More recently, fuelled by a passion for success in every arena of the market a major acceleration has been witnessed. From its original manufacturing base at Korbach in Germany, the global development of manufacturing and sales has now spread globally. Continental has a full motorcycle product range now from dirt to race, which meets the requirement of a fast moving and changing market place. The European demand continues to be dominated by the need for the highest technology and Continental are well placed to satisfy this with huge investment in bespoke manufacturing techniques.

The fact that several motorcycle manufacturers choose to fit Continental as standard equipment is a strong reward for the effort that goes on behind the scenes. We look forward to two major releases next year which will run on Conti Trail Attack 2; the BMW 1200GS, where Continental has a share of the OEM, and the new KTM 1190 Adventurer where Continental has achieved 100% of the OEM.

Throughout 2012 Continental have also accelerated activity in the UK. The Continental Road Show has had a busy year, attending a variety of motorcycle and scooter events around the country and 2013 promises more as they do their best to attend local MAG events too. Continental UK brand manager Graham Matcham believes “there is nothing better than talking directly to the user of the product”

Such are the recent successes, Continental can claim to be the “Fastest Growing Two Wheel brand in the UK.”

Continental are aware of issues concerning the use and enjoyment of motorcycles for the future. They are therefore pleased to support the Motorcycle Action Group through its corporate membership and look forward to meeting MAG members as often as possible to offer tyre advice and a free of charge “Tyre Health Check.”

Web: http://www.conti-bike.co.uk/


With a diverse range of products and with customers all over the UK,  DemonSkinz offers a truly one stop approach to satisfying all your print and display needs.
We can produce anything from small individual die-cut stickers to large format printed or cut graphics plus signage for vehicles and premises.  We provide a full design and artwork service and can take your ideas and turn them into a wide range of great looking products, maximising your company image in the process. Exhibitions materials are a speciality. Call Nick and ask for your MAG discount. DemonSkinz also publishes South East Biker Magazine.

Tel: 01892 459080
Email: info@demonskinz.co.uk
Web: http://www.demonskinz.co.uk

Gutsibits Ltd

Moto Guzzi riders will be pleased to read that Gutsibits is now offering a range of more than 2500 new, used, and reconditioned Moto Guzzi spares from their warehouse in Huddersfield, West Yorkshire. They've taken on the entire Guzzi stock of Moto Ecosse and Motorworks to provide a much needed spares service to Guzzi riders in the UK. Regular deliveries from Mandello del Lario ensure that hard to find parts are now available in the UK.

The Gutsibits web site shows current prices and availability and a telephone order service is available 9.30am – 6pm during the week.  View their extensive range of new parts online.

Tel: 01484 841395
Email: sales@gutsibits.co.uk
Web: http://www.gutsibits.co.uk

Hatchback Couriers

We are a small family light haulage and courier company based in Luton.  Capable of delivering a letter to a 1.5 tonne load, vehicles on call include a motorcycle, small van's and class 7 curtain sided vehicles with a 4 metre loadbed.  Established over 35 years we have a good local reputation.  If you speak to Steve he is an absolute bikenut, with two classic and three modern bikes.  We will make a donation of 5% of the net invoice to MAG for any works carried out for MAG members please ring for a quote.

Tel: 01582 481 568
Web: http://www.samedaydeliveryserviceluton.co.uk/

H-C Travel

H-C Travel is the UK's longest established international motorcycle tour operator. We offer motorcycle tours on all 5 continents.

Road, adventure or off-road rental, selg-guide and fully supported guided tours.

All our holidays are covered legally and financially through TTA membership and ATOL.

As a licenced tour operator, we can arrange flights, travel insurance and a lot more, to give you the very best motorcycle holiday.

Discounts offered to full MAG Members on selected tours.

Tel: 01256 770775
Email: david.grist@hctravel.com
Web: http://www.hctravel.com


The Motorcycle Industry Association (MCIA) has looked after the interests of the motorcycle industry for 100 years. Our members are manufacturers and importers of powered two wheelers and the suppliers of associated goods and services in the UK.

In today’s volatile environment, political opinion and legislative change has the potential to severely impact the future sustainability of motorcycling in this country. At the same time, public awareness about personal economy, the environment, congestion, recreation and time utilisation creates great opportunity.

Our responsibility is to protect our members’ future, actively promote the many positives of motorcycling and expand the market by encouraging new riders, who may not have considered motorcycling before.

Tel: (024) 76 408 000
Fax: (024) 76 408 001
Email: motorcycling@mcia.co.uk
Web: http://www.mcia.co.uk/

Moto Freight Ltd

Whether you are an adventure traveller, tourer, are buying or selling classics (and other vehicles) or are relocating to another country, we are here to help. With many years of shipping experience Moto Freight Ltd is run by the pioneers of motorcycle transportation to and from the UK.

Moto Freight Ltd are the international motorcycle transport specialists. With years of dedicated bike and vehicle shipping experience to the far reaches of the world, Moto Freight will help you on your journey. Wherever you want to go, we will get you there. And remember, coming back is optional.

Tel: 0845 2417055
Email: info@motofreight.com
Web: http://www.motofreight.com

Motorcycle Law Scotland

Motorcycle Law Scotland is Scotland’s only award winning legal practice dedicated to representing motorcyclists injured on Scottish roads through no fault of their own. MAG motorcyclists and their families now benefit from free legal representation by Motorcycle Law Scotland who operate on a "no-win, no fee" basis and  fund all expenses. The team of specialist Lawyers is led by Brenda Mitchell, a keen motorcyclist and solicitor with over 27 years experience. MAG members get access to Justice at no cost from a practice that is not only passionate about bikes but dedicated to providing a first class legal service.

In the event of a road traffic collision on your motorcycle in Scotland, MAG members have access to:-

    Free Legal Representation
    Replacement motorcycle helmet
    Replacement protective motorcycle clothing
    Medical expenses

Tel: 0800 0892289 (free from landlines) or 0333 5557782
Email: MAG@motorcyclelawscotland.co.uk
Web: http://www.motorcyclelawscotland.co.uk

Moto Scotland

MotoScotland is Scotland’s premier motorbike off roading centre. We provide training, experiences, bike sales and retail.

MotoScotland’s team is passionate about motorbikes, off roading, Scotland, breathtaking scenery and sharing unforgettable experiences!

We are professionally qualified, responsible, educational and aim to work in harmony with our environment whilst encouraging personal development. Our commitment to these values is with a purpose to create a sustainable future for off road motorcycling in Scotland.

MotoScotland is Scotland's first off road training centre. We are proud to run a national award winning training centre with a Scottish Parliament motion of support.

Rated by RIDE Magazine as "Britain's Best Off Road Training School" - MotoScotland aims to provide an outstanding experience for all our customers.

Based near Inveraray, the gateway to the Scottish Highlands, MotoScotland.com is delighted to be able to offer exclusive and unique in the world off road motorbike training on the Duke of Argyll's amazing 50,000 acre private estate.

Tel: 01499 320 460 or 07900 575 899
Email: info@motoscotland.com
Web: http://www.motoscotland.com

National Motorcycle Museum

The National Motorcycle Museum is recognised as the finest and largest British motorcycle museum in the world and originally opened its doors in October 1984 with a collection of 350 motorcycles on display. The Museum owes its formation to the drive and ambition of one man, Mr WR (Roy) Richards. Roy passed away in 2008 but his work continues under the guardianship of Roy’s Widow Christine & Son’s Simon and Nick with The Museum collection now boasting some 1000 plus machines, fully restored to the manufacturers original specifications.

Since opening, this magnificent centre has become the largest motorcycle museum in the world and attracts around 250,000 visitors a year. One of the biggest attractions for many guests is the comprehensive cross-section of British machines, spanning the “60 Glorious Year” of motorcycle manufacturing in this country. The museum’s aim is to preserve these pieces of history for future generations to come, as a reminder of this great nations industry, engineering prowess and work ethic.

Tel: 01675 443311
Web: http://www.nationalmotorcyclemuseum.co.uk/

RTS Motorcycling Training

RTS has been in business for over 30 years now, having helped thousands of trainee motorcyclists learn the skills they need to pass their test.

In this respect, we have been highly successful, with a higher than average student pass rate.

The courses that RTS offer include CBT training for motorcycles and scooters and direct access manoevures.  We also offer bike hire for training and tests, including bikes from 50cc to 600cc.  As well as this, we can supply helmets and all clothing needed for new trainees.  All the training centres available have an off road training site, allowing RTS trainees to learn in a safe environment.

Tel: 028 9068 2908
Email: rtsmotorcycletraining@gmail.com
Web: http://belfastsystems.co.uk/rts/

South East Biker Magazine

South East Biker Magazine is a FREE full colour 48 page quality publication distributed bi-monthly across the region. From Kent to Hampshire, the South Coast to South London, the magazine is available from cafes and dealers. Our aim is to entertain and inform, keeping bikers up to date with what’s going on, where to meet and ride and where the local sports and bike events are taking place. We review bikes, feature interviews with local and national two and three wheeled sportsmen and women, both professional and amateur and encourage bikers to go along and have a look (or go!). We welcome bikers’ contributions on their their own experiences, whether it’s doing a track day, trying some off-roading or touring the world. SEB particularly likes to promote the positive side of biking with plenty of coverage of charity events and supports the various initiatives run to encourage more training and education.

Tel: 01892 610808
Email: nick@southeastbiker.co.uk
Web: http://www.southeastbiker.co.uk

Stewart Davidson Photography

Have you checked out our website to see your photo of you arriving at Into the Valley, Yorkshire pudding or Farmyard party you certainly should'nt miss the opportunity to see what you and your bike look like in front of the fabulous background of Duncombe park, and we will be at other events so look out for us and give us a wave!

Tel: 07712 520020
Email: info@stewartdavidsonphotography.com
Web: http://www.photographerahead.com

Sierra Alma Touring


Fantastic roads - Breathtaking scenery

Sociable guides - Expert local knowledge

Huge choice of accommodation - Wonderful food


Motorcycling Pleasure that'll make you give up your day job

History - Wildlife - Wine - Artisan crafts - Sightseeing

Discounted ferry passage


we'd love a no pressure, informative chat about


Email or make a call - always your choice!


Tel: 01823 910 029 or text 0034 662 234 725
Email: tours@sierraalma.com
Web: http://www.sierraalma.com

The Green Welly Stop

The Green Welly Stop, Tyndrum, Scotland, FK20 8RY; provides roadside services which include petrol, groceries, gift shops, whisky off-sales, and outdoor clothing essentials. Glorious home-made foods are available for sitting in and take away; choose between the main Restaurant and the convenient Snack Stop Café specialising in soups, sandwiches, pizza and other goodies. Award winning toilets make us an essential stop on your tour north or south. Motorcycling owners guarantee a warm welcome to all bikers. We even provide a designated parking area for your pride and joy! Open all year; opening hours and details: www.thegreenwellystop.co.uk

Web: http://www.thegreenwellystop.co.uk

Ultimate Ear


Ultimate was conceived in 2003, because of the lack of decent hearing protection available at the time. We make custom fitted ear plugs to suit your needs. From a basic “squidgy” (blocking out 30db), to our flagship triple driver pro 3 SoundEar (blocking out 31db), and nigh on everything in-between.
Fully ISO 9001 certified, and CE approved. Our products are made in house, in Kent.
We have established ourselves as the “Go To” people for hearing protection. Our client list includes: Lotus F1, AMG Mercedes, California Superbike School and Bloodhound SSC pilot, Andy Green, to name but a few.
There are benefits to be had too, as all magazine members get a 10% discount. We can also organise talks regarding the importance of hearing protection.
Just as an example ...
Speed (Mph) Noise Level (dB) Safe Riding Time
50 MPH - 92dB = 2 Hours
62 MPH - 94dB = 1 Hour
74 MPH - 97dB = 30 Minutes
86 MPH - 100dB = 15 Minutes
98 MPH - 103dB = 7.5 Minutes
110 MPH – 106dB = 3.75 Minutes
All of the above noise levels exceed the point at which hearing protection MUST be worn in a working environment.

Tel: 01689 876 885
Email: sales@ultimateear.com
Web: http://www.ultimateear.com/


Wheels Motorcycles is East Anglia's largest Motorcycle Dealership with an outstanding reputation for customer service.  We are approved motorcycle dealers for Aprilia’s, Suzuki’s, Kawasaki’s and Piaggio & Vespa Scooters.  We are now the local Honda dealer with a brand new showroom and café opening in 2014. We also carry a huge selection of quality used motorcycles at competitive prices.  With a dedicated service department and a huge Clothing and Accessories area we are happy to invite you to the largest and friendliest dealership in Peterborough and East Anglia.  Visit our website for details of future events and special offers.

Tel: 01733 358555
Web: http://www.wheelsmotorcycles.co.uk


Regional & MAG Websites


MAG regions with websites are listed below, click on a link:-

> Cumbria

> Eastern

> East Anglia

> East Midlands

> Greater London

> Herts & Essex

> MAG Cymru

> North East

> North West

> Northern Ireland

> Scotland

> South East

> South West

> Thames Valley

> West Midlands

> Western

> Yorkshire

MAG Members Benefits

MAG Benefits & Discounts

MAG Events

MAG Events Party with a Purpose