The Department for Transport is launching a brand new bike awareness campaign, that attempts to humanise riders and make drivers THINK about the fact that behind that visor is a brother, sister, father or mother.
The TV version of the advert will be aired tonight 1st March during Emmerdale, but you can watch it here
www.dft.gov.uk/think_
There is a regional radio advert to accompany the video and they will all be running throughout March.
MAG was consulted throughout and applauds the efforts the DfT continues to make in attempting to reduce road casualties and its recognition that other road users need to be educated about PTWs.