Corporate Sponsors

Ace Cafe London Ltd

At Ace Cafe London we welcome all who share our passion, based upon the traditions of motorcycles, cars and rock 'n' roll.

This is your cafe, devised, designed and built by fellow petrolheads, so enjoy the ambience and make the most of the facilities and activities to ensure that its history lives on.

Ace Cafe Worldwide site


Our latest MAG member is Auritech a UK company with over 20 years' experience of designing custom-fit hearing protectors largely for professional and military use. Auritech have recently launched Biker Hearing Protectors. Unlike traditional foam, wax or silicone earplugs the protectors contain precision-tuned, patented ceramic filters. These ensure maximum protection from dangerous levels of engine, wind and road noise. Critically, the unique frequency-selective filtration process allows conversation, sirens and horns to remain clearly audible, without the muffling effect of conventional earplugs.

Auritech filters are formed with a venturi-shaped sound channel from high-grade ceramic material (zirconium oxide) at very high temperature so their internal aperture surface is perfectly smooth. This results in more precise sound attenuation than the plastic filters traditionally used. The silicone-free, hypoallergenic thermoplastic outer construction makes them comfortable to wear for extended periods, and is reusable.

"I have been using Auritech Biker Ear Protectors, not only for riding, but also in the pit lanes at the Moto GP. They are very comfortable, and do the job. Steve Parrish, former motorcycle racer and leading British motorsport commentator.

MAG Reader Offer - £5 off the RRP of £19.95, plus free P&P in the UK. Quoting reference: 2013A


BeMoto is a privately owned motorbike insurance specialist, run by bikers with products for motorcycle enthusiasts – On Road and Off Road.

  • Multi-Bike deals
  • Modified & custom bikes
  • Classics and ‘Modern Classic’ schemes
  • Young rider / Mopeds
  • Scooter enthusiasts
  • Trikes & Quads
  • SORN & laid-up collections
  • Fire & Theft for dirt or track bikes
  • Trackday accident insurance (UK & EU circuits)

At you’ll find details of these products (and more), as well as competitions and blogs / feature stories, including our range of unique concept bike designs.

Please follow and read our customer feedback reviews on


Bikesure is MAG's preferred insurance provider.

Bikesure offers members of MAG discounted policies, as we recognise the needs of the dedicated biker.

We offer a wide range of schemes to cover most aspects of motorcycle insurance including:

  • Discounts for MAG members
  • Limited mileage discounts
  • Multi bike policies
  • Cover for accessories and leathers
  • Agreed value cover
  • Cover for imported bikes
  • Scooter insurance
  • Free legal expenses
  • Classic to customised covered
  • Trike insurance

So whether you have a superbike, cruiser or classic, we can find the right policy for you.

All with discounts available for MAG members and a donation to MAG for every policy written!

Call FREE for a quote on 0800 089 0342

9am to 7pm Monday to Friday or 9am to 4pm Saturday

On Line Quotes for MAG Member Discount Coming Soon

  • Tel: 0800 089 0342


Developed by a team of active motorcyclists, BikeTrac was the first full-function tracking system to be designed specifically for motorcycles when launched a decade ago.

Ten years later and BikeTrac is the established market leader, impressively recovering over £8 million worth of machines since launch.

Featuring GPS, GPRS, GSM and RF technology, BikeTrac not only notifies the user should their bike be moved (via text, email and telephone call), but allows precise location data to be given to the authorities - crucial when requesting a Police search warrant.

BikeTrac is officially licensed and endorsed by several manufacturers and retails for £299 plus a monthly or yearly subscription fee and fitment. Check this and the HARD Security range out at

Castlemead Insurance Brokers

Commercial Insurance for biking businesses arranged by a biker!

Policies built to suit your business from an experienced, independent, broker.

Personal service and free advice from Clive Gamlin, enthusiastic biker and MAG member.

Celtic Rider Training

Celtic Rider Motorcylcle Training... your one stop shop for all your motorcycle training needs in Cardiff, Newport, Methry Tydfil and the rest of South Wales. With over twenty year's experience, you are in safe and competent hands. We specialise in novice riders and have by far the best approach to getting your full licence first time. Your first step is to book your free one hour lesson.

Experienced riders are recommended to do a FREE assessment and if we're confident with your riding ability, we will book you in for a CBT on one of our 600cc Honda Hornet CB6 F7.

Continental Tyres

Founded in 1871, the German company Continental has built a strong reputation in rubber and tyre manufacturing and is now recognised as a leading player in the performance tyre market. Behind the scenes lies an absolute giant of an organisation with activity covering many different aspects of the automotive industry. Working closely with vehicle manufacturers, Conti are deeply involved in rubber components, plastics, instrumentation, electronics, infotainment, power-train and chassis components, suspension and brake systems to name but a few.

They have developed an outstanding understanding of modern tyre requirements and their increasing sales reflect that.

Since the first motorcycle tyre production around 1904, Continental has consistently delivered quality products which matched the needs of motorcycles over the years. More recently, fuelled by a passion for success in every arena of the market a major acceleration has been witnessed. From its original manufacturing base at Korbach in Germany, the global development of manufacturing and sales has now spread globally. Continental has a full motorcycle product range now from dirt to race, which meets the requirement of a fast moving and changing market place. The European demand continues to be dominated by the need for the highest technology and Continental are well placed to satisfy this with huge investment in bespoke manufacturing techniques.

The fact that several motorcycle manufacturers choose to fit Continental as standard equipment is a strong reward for the effort that goes on behind the scenes. We look forward to two major releases next year which will run on Conti Trail Attack 2; the BMW 1200GS, where Continental has a share of the OEM, and the new KTM 1190 Adventurer where Continental has achieved 100% of the OEM.

Throughout 2012 Continental have also accelerated activity in the UK. The Continental Road Show has had a busy year, attending a variety of motorcycle and scooter events around the country and 2013 promises more as they do their best to attend local MAG events too. Continental UK brand manager Graham Matcham believes “there is nothing better than talking directly to the user of the product”

Such are the recent successes, Continental can claim to be the “Fastest Growing Two Wheel brand in the UK.”

Continental are aware of issues concerning the use and enjoyment of motorcycles for the future. They are therefore pleased to support the Motorcycle Action Group through its corporate membership and look forward to meeting MAG members as often as possible to offer tyre advice and a free of charge “Tyre Health Check.”

Devitt Insurance Services

Devitt Insurance Services has been specialising in motorcycle insurance for over 80 years and look after over 115,000 UK customers. A reliable and constant force within the motorcycle industry, Devitt support rider organisations, sponsor various motorcycle-related charities, cafes and causes as well racers such as Ivan Lintin, Dean Harrison and one to watch for the future, Max Cook, who is racing in Red Bull Rookies.

Devitt offer multi bike insurance, scooter and moped insurance and can cover custom and classic bikes too. Their 24/7 claim service is there for you whenever you need it alongside their friendly UK-based contact centre for sales and customer service.

Devitt has also been arranging Motor Trade Insurance for over 40 years, specialising in motorcycle dealers. If you need a quote for your Motor Trade policy, give their Commercial Insurance Team a call today on 0345 604 3352.

Call for a bike insurance quote today on: 0345 872 3614

FAB Biker PR

Fab-Biker PR has specialised in motorcycle public relations since 1996. In that time we've written hundreds of press releases that generated thousands of pieces of coverage for our clients, both in print and online. We've even been directly involved in setting two Guinness World Records.  The range of services that we offer has grown to include creating customer newsletters, producing web content and managing social media. Our passion for motorcycling helps us to communicate the exciting benefits of new products & services in everyday language that resonates with riders.  If you want to get your business noticed, we should talk.

Fat Skeleton

Fat Skeleton specialises in selling those useful items & accessories which you don’t find on every stall or stand during the summer rallies or bigger events like the N.E.C..

So if you’re looking for ladies tops that fit real women (up to size 22-24), American biker rally shirts or even those invaluable little pin locks which means you’ll never loose another valued rally badge, then Fat Skeleton’s well worth a visit.

They’ve a great range of affordable Cruiser Luggage and they also sell a superb range of polycarbonate lens protective rider eyewear, including designs which will take your prescription lenses.


The MICHELIN TPMS – Bike is a ‘plug & play’ tyre pressure monitoring system for motorcycles, mopeds and scooters. Designed by British technology firm Fit2Go TPMS, the system – that can be fitted in just two minutes – introduces new levels of safety for riders for whom tyre condition is critical.

The product comes as standard with a magnetic display mount, inductive charger and two sensors, replacing the original valve caps, bringing the same direct TPMS technology already launched for passenger cars and commercial vehicles to the two-wheel market. The system was the winner of the Innovation & Use of Technology Award at the 2019 TyreSafe Awards. All products are branded and tested by Michelin.


GETAPIC.CO.UK  is a creative, fun & upbeat photography company based in Kent and available throughout the UK. Formed in 2015, we have many years’ experience to bring to your Event. We will provide stunning event photography and on-site print facilities and online image galleries for your guests, clients.

We offer a complete photography service from shoot to print, on-site lab quality printing. We pride ourselves on our professionalism, friendliness and flexible approach. We will always do our utmost to fulfil our client’s photography needs. We specialise in motoring and social events covering everything anything from a track days to black tie events, so if your hosting an event why not contact us to see if we are available to attend, let us help your event get the right exposure.

Please feel free to drop us a line to discuss your event or project photography needs.

Hatchback Couriers

We are a small family light haulage and courier company based in Luton.  Capable of delivering a letter to a 1.5 tonne load, vehicles on call include a motorcycle, small van's and class 7 curtain sided vehicles with a 4 metre loadbed.  Established over 35 years we have a good local reputation.  If you speak to Steve he is an absolute bikenut, with two classic and three modern bikes.  We will make a donation of 5% of the net invoice to MAG for any works carried out for MAG members please ring for a quote.

H-C Travel

H-C Travel is the UK's longest established international motorcycle tour operator. We offer motorcycle tours on all 5 continents.

Road, adventure or off-road rental, selg-guide and fully supported guided tours.

All our holidays are covered legally and financially through TTA membership and ATOL.

As a licenced tour operator, we can arrange flights, travel insurance and a lot more, to give you the very best motorcycle holiday.

Discounts offered to full MAG Members on selected tours.


The Motorcycle Industry Association (MCIA) has looked after the interests of the motorcycle industry for 100 years. Our members are manufacturers and importers of powered two wheelers and the suppliers of associated goods and services in the UK.

In today’s volatile environment, political opinion and legislative change has the potential to severely impact the future sustainability of motorcycling in this country. At the same time, public awareness about personal economy, the environment, congestion, recreation and time utilisation creates great opportunity.

Our responsibility is to protect our members’ future, actively promote the many positives of motorcycling and expand the market by encouraging new riders, who may not have considered motorcycling before.


Monkeybutt is a free app or website for the riding community to find and take part in meets and rideouts. Whether you are using our What’s On page to see which events suit you, or planning meets and rideouts to save and share on Monkeybutt, there is something for all. Not only is Monkeybutt an app for individuals; groups are jumping on board to publish their events and rideouts for members and the whole community. It’s your one stop biker shop, with a global route planner, interest feed, news updates and more!


MotoCorsa started in 2014 as a specialist for Italian motorcycles - Moto Guzzi, Mv Agusta, Laverda. As the company evolved the business grew in restoration work and later merged with MotoMecca Spares, to gain the UK's largest stock of Moto Guzzi parts in the UK. But things are ever changing, and while our expertise in the classic Moto Guzzi's is still second to none, we have to realise that restoration work is in decline. The new, modified MotoCorsa is in fantastic new Showroom in Gillingham, Dorset, and deals with Moto Guzzi, Mv Agusta, Benelli and Royal Enfield. We also deal in the reborn Brough Superior motorcycle and Energica electrical motorcycle. The Gillingham showroom has a well-stocked clothing and accessory department upstairs - usually with some fantastic offers on the go! - and Café Newt - our own café surrounded by ponds with Crested Newts in residence. Workshop and Parts departments are still at our Ashmore premises - and servicing on any make of motorcycle can still be undertaken.

Moto Freight Ltd

Whether you are an adventure traveller, tourer, are buying or selling classics (and other vehicles) or are relocating to another country, we are here to help. With many years of shipping experience Moto Freight Ltd is run by the pioneers of motorcycle transportation to and from the UK.

Moto Freight Ltd are the international motorcycle transport specialists. With years of dedicated bike and vehicle shipping experience to the far reaches of the world, Moto Freight will help you on your journey. Wherever you want to go, we will get you there. And remember, coming back is optional.

Motorcycle Law Scotland

Motorcycle Law Scotland is Scotland’s only award winning legal practice dedicated to representing motorcyclists injured on Scottish roads through no fault of their own. MAG motorcyclists and their families now benefit from free legal representation by Motorcycle Law Scotland who operate on a "no-win, no fee" basis and fund all expenses. The team of specialist Lawyers, based in Peebles, Edinburgh and Aberdeen is led by Brenda Mitchell, a keen advanced motorcyclist and solicitor with over 30 years' experience. MAG members get access to Justice at no cost from a law firm that is not only passionate about motorbikes but also dedicated to providing a first class legal service to motorcyclists.

In the event of a road traffic collision on your motorcycle in Scotland, MAG members have access to:-

  • Free Legal Representation
  • Replacement motorcycle helmet
  • Replacement protective motorcycle clothing
  • Medical expenses

National Motorcycle Museum

The National Motorcycle Museum is recognised as the finest and largest British motorcycle museum in the world and originally opened its doors in October 1984 with a collection of 350 motorcycles on display. The Museum owes its formation to the drive and ambition of one man, Mr WR (Roy) Richards. Roy passed away in 2008 but his work continues under the guardianship of Roy’s Widow, Christine & Son’s Simon and Nick with The Museum collection now boasting some 1000 plus machines, fully restored to the manufacturers original specifications.

Since opening, this magnificent centre has become the largest motorcycle museum in the world and attracts around 250,000 visitors a year. One of the biggest attractions for many guests is the comprehensive cross-section of British machines, spanning the “60 Glorious Year” of motorcycle manufacturing in this country. The museum’s aim is to preserve these pieces of history for future generations to come, as a reminder of this great nations industry, engineering prowess and work ethic.

Print & Promote

We offer a competitive one stop shop design and print service, covering a broad range of traditional printed media such as flyers, business cards etc as well as a full range of printed clothing and merchandise. We also print high quality PVC banners.

We are also the official supplier of merchandise for MAG UK and a number of regional groups as well as Magic Action Promotions for events such as Into The Valley, Farmyard Party and Yorkshire Pudding.

To find out how we can help you or your organisation give us a call.


RideTo is the UK's number 1 platform for motorcycle training, with over 60 locations UK wide.  RideTo provides the best availability, price and location near to you.  Our courses include bike and equipment hire, and a flexible cancelation policy as standard.  From CBT to full motorcycle license, we'll get you on the road quicker and safer.  With national partnerships with household brands, more than 700 new riders a month learn to ride with RideTo.

RideTo is also the leading provider of software to the motorcycle training industry.  Our modern online diary and booking system is empowering ATB owners to spend less time on office admin and more time doing what they love; teaching people to ride.


Sorrymate is the phrase we hear so often in everyday life, but as a biker it usually means someone has either come close or has actually knocked you off your bike.  That's when comes into play.

At SORRYMATE we have the expertise, knowledge and ability to help you when its needed most.  We are legal professionals you will find at motorcycle events throughout the UK, we are members of the MCIA and we are the preferred choice of MAG for all of their members.  There is a reason why 25% of our clients sack their insurance provided solicitors to use SORRYMATE.  We are the experts who have come across all the situations we as bikers come across every day.

SORRYMATE can deal with every aspect of your claim from damage to your bike to personal injury, loss of earnings and much more.  Whatever the situation SORRYMATE is with you every step of the way ensuring not just the correct outcome but the best compensation return.

It starts with a free call 0800 6 300 301 and a special rate for all MAG members.

Stewart Davidson Photography

Have you checked out our website to see your photo of you arriving at Into the Valley, Yorkshire pudding or Farmyard party you certainly should'nt miss the opportunity to see what you and your bike look like in front of the fabulous background of Duncombe park, and we will be at other events so look out for us and give us a wave!

The Green Welly Stop

The Green Welly Stop, Tyndrum, Scotland, FK20 8RY; provides roadside services which include petrol, groceries, gift shops, whisky off-sales, and outdoor clothing essentials. Glorious home-made foods are available for sitting in and take away; choose between the main Restaurant and the convenient Snack Stop Café specialising in soups, sandwiches, pizza and other goodies. Award winning toilets make us an essential stop on your tour north or south. Motorcycling owners guarantee a warm welcome to all bikers. We even provide a designated parking area for your pride and joy!

Thorneycroft Solicitors

Thorneycroft Solicitors is one of the North West’s leading law firms with offices in Macclesfield, Buxton, Whaley Bridge and Holmes Chapel.

Having established themselves as a market leader in the Personal Injury sector, Thorneycroft Solicitors have enhanced their portfolio through the growth of a wider range of services including Catastrophic Injury with a speciality in motorbike claims, Employment Law & HR, Clinical Negligence and Private Client services.

Although the firm has diversified since its inception, it maintains its passion for providing its clients with unrivalled client care and their specialist motorbike solicitors have established the firm as an industry leader for those seeking specialist advice following a motorcycle accident.

Their approach to client care has ensured they are a widely respected firm, earning several accreditations across multiple legal disciplines, allowing them to offer the highest levels of legal service.

The firm is also committed to giving back to the motorcycling community and are strong advocates of motorcycle safety, hosting their own motorcycle safety events and working alongside safety organisations including Upright Derbyshire, Blood Bikes, IAM Roadsmart and RoSPA.

Thorneycroft Solicitors also sponsor a number of motorcycle racers including British Superbike racer Christian Iddon and Trial2 rider Hannah Styles, as well as several local motorcycle clubs and organisations.

Ultimate Ear

Ultimate are the market leading, ISO 9001 accredited, British company producing custom-fit hearing protection for all needs. Whether our squidgy or SoundEar, with speakers inside to connect to Bluetooth headsets, Ultimate offer the highest rated 31db SNR CE certified, softest and most comfortable plugs available on the market – just fit and forget

Ultimate – your ears in safe hands -

Universal Motorcycle Training

We are a motorcycle training school who links riders to motorcycle instructors in London. All our training sites, as well as all our trainers, are authorised and regulated by the Driver and Vehicle Standards Agency (DVSA), fully-accredited by the Motorcycle Industry Association (MCIA), and many of our instructors are associated with RoSPA (Royal Society for the Prevention of Accidents), and the British Motorcyclists Federation (BMF). Having a range of different courses, we cater from the very beginner to the advanced rider. From CBT Training and A1 licence to DAS Full Motorcycle Licence and Advanced Motorcycle Training, most certainly we will have a course for you.

Main Training Site Address:
Universal Motorcycle Training
The Hive London (Barnet F.C.)
Camrose Avenue
Edgware, London

Watt to Wear

Watt to wear supply teams, businesses, and clubs with branded garments and accessories. We have a range of off-the-shelf items and bespoke garments to meet your requirements. We can manufacture garments in your chosen colours, and embroider your branding to compile an image that is unique to your company.

Watt to Wear embroiders in-house, enabling us to achieve the highest of standards at all times. We can match your logo colours with the wide range of threads we have available. In some instances, the best results are achieved through transfer printing, or a combination of printing and embroidery.

In the case of printing we also offer our in house dye sublimation printing process to enhance our ever expanding range of products. We are able to use this digital printing technology to reproduce full colour photographic quality images onto fabric. The possibilities are endless, with fabrics to personalise jacket trims and linings for our made to order garments, snoods, bespoke polo shirts, bibs, banners and more.

Watt to Wear continually strives to produce garments of the highest quality. We oversee all aspects of production of the order to ensure that the finished article meets full expectation.


Wheels Motorcycles is East Anglia's largest Motorcycle Dealership with an outstanding reputation for customer service. We are approved motorcycle dealers for Aprilia’s, Suzuki’s, Kawasaki’s and Piaggio & Vespa Scooters. We are now the local Honda dealer with a brand new showroom and café opening in 2014. We also carry a huge selection of quality used motorcycles at competitive prices. With a dedicated service department and a huge Clothing and Accessories area we are happy to invite you to the largest and friendliest dealership in Peterborough and East Anglia. Visit our website for details of future events and special offers.