THINK! Motorcycle Academy Attracts Big Name Riders And Fans!

On the circuit, the established stars have been battling it out with a horde of young riders with four rookies in the top factory teams providing a strong challenge to the established order.

Similarly, the Academy has seen regular appearances from both veteran BSB Champions and these new young riders, with racers dedicating their valuable time to taking part on the THINK! unit.

John Reynolds and fellow three-time BSB Champ Niall Mackenzie have been frequent interviewees, balancing THINK! with their team mentor roles at Rizla Suzuki and Virgin Media Yamaha respectively. Reynolds comments, “I’ve been associated with THINK! for several years now and as I’m not racing I have more time to really engage with the fans at every race. I enjoy the interviews as they give me a chance to reflect on my own racing and some of my road riding experiences.”

Top BSB stars who have visited the Academy both to talk about racing and safety while spending time with fans include Leon Camier, Tommy Hill, Cal Crutchlow, James Haydon, Michael Rutter, Steve Plater, Michael Laverty, Scott Smart and Stuart Easton.

Fans have also had the opportunity to listen and learn from respected companies such as Alpinestars, Arai, Shoei, Knox, Metzeler, Kawasaki, KTM and Yamaha.

Whilst BSB has attracted live terrestrial TV and huge crowds, the THINK! Motorcycle Academy has also been creating its own high profile, having featured on many TV and Radio broadcasts.

Visiting fans have been able to quiz local Bikesafe officers who man the unit all weekend, on road positioning, extra training and rights on the highway, whilst a special interactive Honda Simulator teaches riders how to give their bikes ‘the skills they deserve’.

With all the latest 2007 bikes on display, big screens, interactive web stations and a draw to upgrade four lucky fans to full VIP Hospitality at every race, the THINK! Motorcycle Academy continues to attract visitors for a whole range of reasons!

Motorcyclists can engage and benefit from THINK! through the THINK! Motorcycle Academy online at


Notes to Editors:

THINK! Road Safety is an official sponsor of the Bennetts British Superbike Championship 2007

THINK! is the Department for Transport?s Road Safety campaign

THINK! encourages motorcyclists to GIVE YOUR BIKE THE SKILLS IT DESERVES with information, advice, training and safety tips

Dr Stephen Ladyman, motorcycle enthusiast and Road Safety Minister until June 2007, launched this year’s THINK! Motorcycle Academy at Brands Hatch on Bank Holiday Monday; April 9th.

Motorcyclists can get actively involved with THINK! by visiting the THINK! Motorcycle Academy at every round of the 2007 Bennetts British Superbike Championship.

The UK’s Leading Riders’ Rights Organisation