Tyre giant joins MAG!


On the occasion of our 40th anniversary, The Motorcycle Action Group is delighted to welcome Continental Tyres to corporate membership of the group.

Pictured above is MAG’s Campaigns Manager Paddy Tyson, with Graham Matcham of Continental.

Continental is one of a growing number of motorcycle-related companies now looking to partner MAG as it grows in size and stature.

The tyre giant’s Brand Manager Graham Matcham said, “Here at Continental we recognise the great work MAG does to protect and promote motorcycling. Anything that threatens the future of riding, threatens the very motorcycle industry itself. Continental is impressed by the scope of MAG’s campaigning, representing all riders and all forms of the motorcycling. As such, MAG’s profile complements Conti, which provides tyres for every facet of the motorcycle world from dirt bikes to super sports.”

MAG General Secretary Nich Brown said; “After much liaison between the two organisations we are more than pleased to welcome a partnership with such a heavyweight player in the motorcycle world. It seems appropriate that in the year of our 40th birthday, companies of Continental’s stature recognise the maturity of MAG’s lobbying operation and the impact we are making in the political sphere.”

As a gesture of enthusiasm for the partnership, Continental are giving the triple DVD pack of Nick Sanders’ Parallel World Adventure Ride to all riders who join MAG in this anniversary year.

Get yours here!